Team progress
MA
Mariel
Blogs & Meta Descriptions
0 / 4 tasks
ME
Meldrick
Blogs
0 / 4 tasks
ST
Sthita
Backlinks
0 / 4 tasks
RO
Rohan
GMB
0 / 1 task
BH
Bharthi
Web Dev, Speed & Backend
0 / 4 tasks
MK
Mehak
GSC, Sitemap & SEO Tech
0 / 5 tasks
All 20 tasks complete
April is looking strong for Vincitore Shoes
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GEO — AI search acceleration
0 / 6
Set up GEO UTM tracking for Perplexity, Claude & GeminiGEO
Add UTM parameters to track Claude, Gemini, and Perplexity referrals separately in GA4 — essential to measure AI channel growth going forward
01
Deploy FAQ Schema markup across all 9 blog postsGoogle AI
Increase eligibility for Google AI Overviews and AI Mode — each post needs FAQ structured data and a 40–60 word direct-answer intro paragraph
02
Create 2 dedicated GEO-focused landing pagesClaude
"Best Leather Shoes Singapore" and "Where to Buy Formal Shoes Singapore" — long-form, question-answer format targeting Claude, Gemini & AI Mode citations
03
Publish April off-page article on MediumGPT
"Why Breathable Leather Shoes Are a Must-Have" (content already written) — Medium DA 95 article feeds GPT and Claude citation pools for Singapore leather shoe queries
04
Publish "Complete Guide to Formal Shoes in Singapore" SlideShare PDFPerplexity
DA 95 source — Perplexity surfaces well-cited, high-DA documents for product research queries; this directly feeds Perplexity citation eligibility
05
Add "speakable" and HowTo schema to key pagesGemini
Apply to bespoke tailoring at-home page and care guide posts — targets Gemini and AI Mode for complex product queries; increases structured data coverage
06
SEO — push into Top 10
0 / 5
Target 20+ keywords in Top 10SEO
Focus: "leather shoes singapore" (Pos. 12), "best leather shoes singapore" (Pos. 18), "men's shoes singapore" (Pos. 39) — content updates + internal links for each
07
Internal linking audit — connect blogs to collection pagesSEO
Connect all 9 blog posts to key product and collection pages to pass link authority — especially from recently-ranked blog posts to target keywords
08
Resolve 404 errors from old WordPress URLsSEO
GSC flagged 50+ crawl errors from old WordPress product URLs — set up 301 redirects to correct Shopify pages to stop wasting crawl budget
09
Fix duplicate meta descriptions on blog tag pagesSEO
Multiple blog tag pages share the same meta description — write unique descriptions for each tag page to improve CTR and reduce duplicate content signals
10
Improve mobile site speed — target under 4sSEO
Currently 7.96s — identify and compress heaviest mobile resources; mobile speed is a Core Web Vitals factor and directly affects Gemini indexing priority
11
Content — April calendar
0 / 5
Upload all 4 April blog posts on scheduleContent
Apr 6: Shoes Makers Singapore · Apr 13: CBD Style Shoes · Apr 20: Best Men's Shoes Singapore · Apr 27: Breathable Leather Shoes — all content is written and ready
12
Write Quora insight post #3 — Singapore footwear marketContent
Industry angle — "What makes Singapore's leather shoe market different from global trends?" Quora posts build topical authority and feed Perplexity citations
13
Create "Oxford vs Derby Shoes" AI Mode comparison pageContent
Multi-perspective comparison format — "Which is Right for You?" style. Google AI Mode surfaces these for decision-making queries; builds topical authority for shoe types
14
Build out Reddit presence — 2 posts on r/SingaporeStyleContent
Community insight format: "Best leather shoe shops in Singapore 2026" and "Are bespoke shoes worth it in Singapore?" — both link to site; Reddit citations boost Perplexity visibility
15
Begin planning May content — formal shoes & men's leatherContent
Prioritise: "formal shoes in singapore", "men leather shoes singapore", "formal shoes singapore" — high-intent keywords currently unranked with commercial value
16
Backlinks & Technical
0 / 4
Build 70+ backlinks in April — up from 50 in MarchBacklinks
Maintain Social Bookmarking (10) and Blog Link Building (10) as core; add 5 new Directory Submissions (DA 40+) identified from competitor backlink gaps
17
Add 5 Profile Creation links on new high-DA platformsBacklinks
Target: Behance, LinkedIn Company, and 3 Singapore lifestyle/fashion platforms — editorial backlink from a DA 40+ Singapore publication is the priority find
18
Complete GMB catalog optimisationGMB
Add product catalog to Google My Business listing — product images, descriptions, and pricing; directly improves local search visibility and Gemini local responses
19
Submit updated sitemap and verify GSC crawl healthTechnical
Re-submit sitemap after 404 fixes are in place; verify all new blog posts and GEO landing pages are indexed; confirm no pages remain blocked from crawling
20